Privacy Policy

Last updated: October 12, 2026

Here we explain what personal data we collect, why, how long we store it, and what rights you have. This is the entire policy that applies.

1. Who is the data controller

ATTODE ApS, CVR no. 42247804, P. Vejsgaardsvænget 51, 8550 Ryomgård. E-mail: info@attode.dk. This applies to attode.dk and attode.com, and for Forty Percent products you purchase from us.

2. What we use your information for

Orders and delivery

Information: name, address, email, phone number, order content, and payment status. The carrier uses the phone number to contact you regarding delivery.
Legal basis: to fulfill the agreement with you (GDPR Art. 6(1)(b)).
Storage: 5 years after the end of the financial year in which the order was completed, as required by the Danish Bookkeeping Act.

Payment

Payment is handled by our payment providers. We do not see or store your card details.
Legal basis: to fulfill the agreement (Art. 6(1)(b)).

Customer service, returns, and complaints

Information: your contact details, your correspondence with us, order number, images you send, and information about your return or complaint.
Legal basis: to fulfill the agreement (Art. 6(1)(b)) and our legitimate interest in being able to document the case (Art. 6(1)(f)).
Storage: up to 3 years after the case is closed.

Accounting and legal requirements

We store order and payment information to comply with accounting and tax legislation, and to settle customs and VAT.
Legal basis: legal obligation (Art. 6(1)(c)).
Storage: 5 years after the end of the financial year.

Fraud prevention and security

We use information such as IP address and order patterns to detect fraud and misuse.
Legal basis: our legitimate interest in protecting the webshop (Art. 6(1)(f)).
Storage: as long as necessary for the purpose.

Newsletter and marketing

Information: name, email, and information about what you have purchased and clicked on in our emails.
Legal basis: your consent (Art. 6(1)(a)). If you are already a customer, we may instead send marketing about similar products if you were given the opportunity to opt-out when we collected your email.
Storage: until you unsubscribe.
You can always unsubscribe at the bottom of every email or by writing to us.

Analysis and ads on the website

Information: IP address, device, browser, which pages you visit, and how you use the site.
Legal basis: your consent (Art. 6(1)(a)). We only use analysis and marketing cookies if you accept them in our cookie banner. We use necessary cookies without consent.
Storage: according to the lifespan of the individual cookie. See our Cookie Policy.

3. Who we share your information with

We do not sell your information. We only share it with those who need it to provide our service and who work according to our instructions or are independently responsible under the law. These are the types of recipients:

Webshop platform: an IT provider in the EU and USA that operates our webshop and checkout.
Payment providers: payment institutions and card networks in the EU and USA that process your payment.
Warehouse and transport: a Danish warehouse partner that packs and ships orders, and carriers that deliver the package. They receive your name, address, phone number, and email.
Return handling: the provider of our return portal in the EU, which processes information about your order and your return.
Customer service: providers of our customer service and email systems in the EU and USA, which process your inquiries to us.
Email platform: a provider in the USA that sends our newsletters and order emails.
Analysis and ads, only with your consent: providers of web analytics and advertising, e.g., Google, Meta, and TikTok, and analysis tools in the EU and USA. See our Cookie Policy for details.
Customs and authorities: If we ship to a country outside the EU, the carrier and customs authorities in the destination country may receive your name, address, and the content and value of the order. Tax and other authorities may receive information when required by law.
Advisors: Auditor, lawyer, and IT providers, when necessary.

You can find out which specific recipients have your information by writing to us.

4. Transfer to countries outside the EU and EEA

Some of our suppliers are based in the US or process data outside the EU. This includes our webshop platform, email platform, and analysis and advertising platforms. We ensure that the transfer is lawful: either because the supplier is certified under the EU-U.S. Data Privacy Framework, or because we have entered into the European Commission's standard contractual clauses. When we send your order to a country outside the EU, the transfer is necessary to fulfill the agreement with you. You can obtain a copy of the safeguards by contacting us.

5. Cookies

We use cookies and similar technologies. You can read more and change your consent in our Cookie Policy.

6. Profiling

We do not make automated decisions that have legal effects on you. If you have consented to marketing, we may segment our emails based on what you have purchased and clicked on so that you receive offers that are relevant to you. You can withdraw your consent at any time.

7. Your rights

You have the right to:

access the information we hold about you
have incorrect information corrected
have your information deleted when we no longer need it
have the processing restricted
receive your information in a standard format (data portability)
object to processing, including for direct marketing
withdraw your consent. This does not affect the legality of the processing we performed beforehand.

Write to support@attode.com, and we will respond within one month at the latest. We may request documentation to verify your identity.

If you are dissatisfied with how we process your information, you can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, datatilsynet.dk. If you live in another EU or EEA country, you can complain to the supervisory authority in your own country.

8. Why we need your information

To purchase from us, we need your contact, delivery, and payment information. If you do not provide it, we cannot complete the purchase. Information for newsletters and analysis is voluntary.

9. Security

We use encrypted connections, restrict access to your information, and have agreements with the suppliers who process information on our behalf.

10. Children

Our website is not directed at children under the age of 13, and we do not knowingly collect information from them. If you believe that a child has provided us with information, please write to us, and we will delete it.

11. If you live outside of Denmark

If you live in the EU, EEA, or UK, the rights described here apply. If you live in the USA or another country with local privacy laws, you may have additional rights. Write to us, and we will assist you.

12. Changes

We may update the policy. The applicable version is always available on this page, and the date at the top shows when it was last amended.

13. Contact

ATTODE ApS, P. Vejsgaardsvænget 51, 8550 Ryomgård. E-mail: support@attode.com.